Times Network expands to Canada; Launches ET NOW on Bell Fibe TV

The network further strengthens its foothold in Canada with a distribution partnership with Ethnic Channels Group (ECG), catering to content preferences of Indian and South Asian communities

January 22, 2021

Mumbai, December 17, 2020: Expanding its footprint in international markets, Times Network, India's premium broadcast network today announced the launch of ET NOW on Bell Fibe TV in Ontario and Québec through a distribution partnership with Ethnic Channels Group (ECG), the world's largest multicultural broadcaster. Nextologies, a global leader in providing broadcast technology solutions, will transport the ET NOW signal within Canada.

A purpose driven leader in its category and India, ET NOW is the first Indian English business news channel available in Canada, offering South Asian viewers a wide spectrum of business news. With the brand ethos, Rise with India, ET NOW focuses on matters that affect India's inclusive development and empowers discerning Indian diasporic viewers to take part in India's growth story. ET NOW offers curated content such as India Development Debate, Start Up Central, The Money Show, India Tonight and more with a holistic view of the Indian financial markets and global and local trends impacting the economy.

Commenting on the launch, Jagdish Mulchandani, COO & Executive President, Times Network said, "Enhancing our offerings for South Asian Canadian viewers in alliance with Ethnic Channels Group, we are excited to bring ET NOW to Canada on Fibe TV with Bell, the country's largest television provider. ET NOW has been a market leader in the business news category for over a decade and I am confident this launch will be an enriching addition to the discerning taste of the Indian diaspora seeking superior coverage on business and financial news."

Slava Levin, Co-Founder and CEO of ECG stated, "The stock market today is seeing a surge in retail investors in addition to the institutions, and India is a top investment destination for many money managers. ET NOW delivers to Canadian viewers a wealth of domestic and international financial news and provides a business point of view that is not seen on other networks. ET NOW'S content is tailored to viewers seeking English-language business and financial breaking news from India and international markets."

Levin further stated, "ET NOW is a top-notch channel from Times Network whose credibility in delivering news is unparalleled."

ET Now is available on free preview on Bell Fibe TV channel 2335 beginning today until March 17, 2021.

ABOUT TIMES NETWORK:

TIMES NETWORK, a premium broadcast network is part of India's largest media conglomerate, The Times Group. Times Network with its credo Now or Nothing takes the centre stage of influencing the influencer, by delivering the most compelling and irreplaceable content to over 100 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class News, Hollywood and Bollywood brands including; TIMES NOW – India's No. 1 English News channel, ET NOW - India's leading English Business News channel, MIRROR NOW - the channel that Fights for 'You' and channelizes its focus on issues that impact people's lives; MOVIES NOW and MOVIES NOW HD – Home to Superheroes and India's destination for Hollywood Blockbusters; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love. Laugh and Live; MNX and MNX HD – Hollywood's wild child, Zoom - India's leading entertainment destination for music, Bollywood news, trends, lifestyle and fashion and The Zoom Studios – original content creator that brings stories to life with relatable and compelling narratives.Timesnownews.com, the digital entity of the Network, has seamlessly adapted itself to serve the diverse nature and interests of the content-savvy internet audience.

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