ETHNIC CHANNELS GROUP SIGNS MULTI-YEAR DISTRIBUTION AGREEMENT WITH TV ASIA

TV Asia To Launch Simultaneously On 5 Major Platforms Across Canada

February 5th, 2020

Toronto, Canada - Ethnic Channels Group Ltd. (ECG), Canada's largest multicultural broadcaster, is pleased to announce they have executed a multi-year licensing agreement with TV ASIA for the Canadian market. As a result, TV ASIA will be launching simultaneously on 5 of the largest platforms across the country. TV Asia is the first coast-to-coast American 24/7 information and entertainment cable television channel specially produced and distributed for the South Asian community.

TV Asia has 38 bureaus in North America and provides a wide range of programming in the Hindi language. The content consists of dramas, music, movies, educational, and original LIVE programs, making it the voice and mirror of the community.

"TV Asia is the oldest South Asian Channel in North America with a strong legacy. The discerning South Asian Viewers in Canada can certainly look forward to hours of exemplary content; entwined with the cultural history from the Indian sub-continent," said Slava Levin, CEO and Co-founder of Ethnic Channels Group.

"We are delighted with our Ethnic Channels Group partnership in launching TV Asia Canada to focus on the burgeoning Indo-Canadian community. Given our deep roots in North America for the past 27 years, TV Asia is committed to providing quality programming focused on the culture and traditions of the Indian community in Canada," said Padma Shri Dr H R Shah, Chairman and CEO of TV Asia Group.

TV ASIA is now available on the following platforms:
Rogers - channel #840
Rogers Ignite TV - channel #700
Bell Fibe - channel #801
Telus - channel #2320
Cogeco - channel #1084

ABOUT TV ASIA:

TV Asia is the first coast-to-coast American 24/7 information and entertainment cable television channel specially produced and distributed for the South Asian community. With 38 bureaus in North America, TV Asia provides a wide range of programming, in Hindi, English, Punjabi and Gujarati, community educational programs, dramas, music, movies and original LIVE programs, making it the voice and mirror of the community.

Headquartered in Edison, New Jersey, TV Asia boasts 40,000 square foot office and multiple modern LIVE studio space, giving the channel its moniker, "Home Away From Home."

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